'On the Record' Media Training


	The average American home has six radios and three televisions. This seminar is for industry leaders, product managers, executives, and others who see the value - and need for - capitalizing on the opportunity to use the media to build credibility and awareness. Participants will learn how reporters think, what they're looking for, and what they abhor. Participants will be advised of their rights - and encouraged to exercise those right appropriately. In an effort to ready participants for a variety of interview situations, the video-taped practice sessions will be a mix of friendly and hostile experiences.
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